Tech giant Google has been accused of abusing its dominance in online advertising. France fined 220 million ($ 268 million).
The Competition Authority, a French monopoly regulator, has confirmed that the company has adopted policies that hurt competitors. The Competition Authority said that if Google changes its policies in the wake of the imposition of the fine, all competitors will have equal opportunities.
The US tech giant said it was inclined to settle the dispute. As well as agreeing to change its business policy and its advertising model would be changed. worldwide.
The Competition Authority is investigating allegations made by Rupert Murdoch’s News Corp, France’s Paper Group’s Le Figaro, and Belgium’s Roselle La Voice.
The American tech giant has committed to simplifying the usage of its data and capabilities for publications. “In the following months, we will test and refine these modifications and expand them, including globally,” said the business.
The report concluded that the Ad Management Platform Google has favored Google’s own ad marketplace Google AdX, Google’s own ad managers for large publications.
It is not the first time that the Alphabet-owned corporation received significant fines for failing to abide by European rules on advertising.
In 2019 the French data regulator CNIL was also fined €50 million (£44 million) in violation of EU data protection regulations.
Google fined 1,49 billion euros (£1,28 billion) for blocking of competing for search advertising in 2019 in the EU.
The EU competition authorities punished the corporation for using its popular Android mobile operating system to prevent competition by recording €4.34 billion, or £3.9 billion, in 2018.
In 2017, this resulted in a €2,42 billion fine for preventing shopping comparison rivals from using websites.
Google was also fined £91 million for ad-tracking cookies.
Again in, December last year, the Privacy Watchdog of France punished Google and Amazon for putting advertising cookies on computers of users without authorization to a total of EUR 135 million.
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